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Know Your Buyer: $2MM-$5MM

know your buyer

$2MM-$5MM: Buyers in this sector were:
• Strategic buyers (37%), serial entrepreneurs (26%), first time buyers (23%)
• Motivated to gain a horizontal add-on (31%), vertical add-on (23%), buy a job (22%)
• Located more than 100 miles (54%) or within 50 miles (20%) of the seller’s location