Writing the Perfect Teaser

When marketing your business, one of the first things buyers will see is an executive summary. As an initial introduction to your company, the summary has to catch a buyer’s attention without giving away confidential details.

It’s critically important that you have the right information stated in the correct way. You want enough detail to entice potential buyers without giving away your business identity. At the same time, you want wrong-fit buyers to self-select out so you don’t bog down your process with a lot of useless inquiries.

The executive summary typically includes top- and bottom-line recast financials and a carefully worded company description. When writing this teaser, your advisory team will make careful use of industry keywords and formatting to make it easier for professional buyers to glean the critical information they want to know most.

To learn more about how to effectively market your business, contact us for a confidential conversation.

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