Ziglar dropped out of college in 1947 and moved to Lancaster, South Carolina where he took up a job as a salesman with the WearEver Cookware company. Ziglar was promoted to field manager and eventually divisional supervisor in 1950.
While working at the company, Ziglar became interested in self-help and motivational speaking, and began giving speeches of his own. With Richard “Dick” Gardner and Hal Krause, Ziglar was a charter member in the establishment of American Salesmasters in 1963. The company’s objective was to raise the image of salespeople in America by providing seminars. They began with cities across the South and Midwest. They booked an auditorium, put together a slate of speakers and contacted local businesses to sell tickets. Audiences included insurance agents, car salesmen, financial advisors, entrepreneurs, small business owners and curiosity seekers.
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