What Types of Ads are Working for Consumers, NOW?

This week, we are talking about your consumers.  Morning Consult has been following ads to consumers. Consumers are seeking a return to normalcy, or the appearance thereof.  Those seeing the greatest likelihood in net purchase are those focused on products and services as well as those focusing on humor.  Consumers are looking to laugh! “…ads about company values, entertaining ads and even ads about the impact of the virus on the advertising company have all gained appeal since late March.”

source: https://morningconsult.com/2020/05/14/brands-consumer-coronavirus-mood-analysis/?mkt_tok=eyJpIjoiWmpjNVpERXhaV0k1TlRBMyIsInQiOiJ1TzVlblliM05MZ000amxOR3VWNk9UTWxBK3dqWHljeTRSa3BMa256dGlBemRTallrRlI1UTNLZlBKM0tqVXRBNksxVWZvWmtTbko5cU94MGhTcEhFT1QyN3N0XC9rS1RDcVkxRU9KQTVTNGlXNktmdGdBTEV0NlU5XC9rV3lCXC93elJ5alBoM0wwKzRVQWVMQ3hKbURWMlE9PSJ9

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