This year we saw Google get dethroned from the number one spot and replaced by TikTok.
Let’s start with our Top Domains Ranking and 2021 brought us a very interesting duel for the Number 1 spot in our global ranking. Google.com (which includes Maps, Translate, Photos, Flights, Books, and News, among others) ended 2020 as the undefeated leader in our ranking — from September to December of last year it was always on top. Back then TikTok.com was only ranked #7 or #8.
Top 10 — Most popular domains (late) 2021
Top 10 — Most popular domains (late) 2020
9 Instagram.com *
Amazon was #5 in November, but Netflix surpassed in December 2020 (on some days it was higher than Apple, in #4); Instagram and Twitter were constantly changing positions throughout November and December.
2021 told a different story. It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).https://blog.cloudflare.com/popular-domains-year-in-review-2021/