TikTok At The Top

Number one site

This year we saw Google get dethroned from the number one spot and replaced by TikTok.

Let’s start with our Top Domains Ranking and 2021 brought us a very interesting duel for the Number 1 spot in our global ranking. Google.com (which includes Maps, Translate, Photos, Flights, Books, and News, among others) ended 2020 as the undefeated leader in our ranking — from September to December of last year it was always on top. Back then TikTok.com was only ranked #7 or #8.

Top 10 — Most popular domains (late) 2021

1 TikTok.com
2 Google.com
3 Facebook.com
4 Microsoft.com
5 Apple.com
6 Amazon.com
7 Netflix.com
8 YouTube.com
9 Twitter.com
10 WhatsApp.com

Top 10 — Most popular domains (late) 2020

1 Google.com
2 Facebook.com
3 Microsoft.com
4 Apple.com
5 Netflix.com*
6 Amazon.com
7 TikTok.com
8 YouTube.com
9 Instagram.com *
10 Twitter.com

Amazon was #5 in November, but Netflix surpassed in December 2020 (on some days it was higher than Apple, in #4); Instagram and Twitter were constantly changing positions throughout November and December.

2021 told a different story. It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).


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