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Online Advertising Costs Are Way Up

On-line Advertising

The cost of digital marketing is increasing, according to this article from Axios:

Digital ad prices are soaring, forcing businesses to rethink their entire marketing strategies.

Why it matters: At the same time digital ads are getting more expensive, they’re also getting harder to target, creating big barriers to entry for startup digital-native brands trying to find their first customers.

By the numbers: The cost to advertise on Facebook is 33% higher than it was in Q3 2019 (before the pandemic), as measured by CPM, or cost per thousand impressions.

  • Instagram CPM is up 23% over the same period, and Google’s cost per click (CPC) is also up 23%, according to proprietary data provided by performance marketing firm Tinuiti.