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Industry Distribution of Women Business Owners: Sole or Primary Earners vs Others

Business Sales and M&A Specialists

The industry distribution of sole or primary earner respondents from all other business owners, across four large sectors: Personal Services (Retail, Leisure, Hospitality); Professional Services (Legal, Consulting, Information Technology, etc.); Goods-Producing (Manufacturing, Construction, Utilities); and Social Services (Non-Profits, Education, and Health Care) is shown. The industry composition of the businesses sole or primary earners largely matches the distribution of other business owners, although there is a higher portion of owners with businesses in the Social Services sector (9% versus 3% for all others). 

Source: Gusto partnered with NAWBO to survey 1,199 female business owners about their experiences during the COVID pandemic and resulting recession. 

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