We’ve all been out lately and noticed that prices are up significantly and on basic stuff like a burger and fries, Chicken sandwich.
Catch up quick: Higher costs weighed on McDonald’s profits last quarter, the company reported today.
Passing costs onto diners may continue to hurt the company’s business, according to franchisees surveyed by Kalinowski Equity Research.
What they’re saying: “Price increases are really hurting traffic,” wrote one respondent. “I am resisting any more price increases as I’m feeling some resistance from customers,” another wrote.Axios Closer
By Hope King and Nathan Bomey ·Jan 27, 2022