We all know reviews are important the availability of reviews affect purchase decisions as shown in this survey by Power Reviews
The availability of recent reviews (or lack thereof) impacts purchase behavior.
Just over a third (38%) will not purchase a product if the only reviews available were published three months or more ago.62% will not purchase a product if the only reviews available were published a year or more ago.
Power Reviews
https://www.powerreviews.com/insights/review-volume-and-recency/?utm_source=Retail%20Brew&utm_medium=email&utm_campaign=review%20recency