Advisor M&A Tip-Know Why You’re Selling

As you consider why you’re selling, consider your post-sale priorities. How soon do you want to be able to walk away? Would you consider remaining involved after a sale? Do you have pressing financial issues that require an immediate cash payout, versus potentially greater value recouped over time?

Get clear about why you’re selling and what outcomes you want. This helps your M&A team target the right buyers and craft the right marketing messages.

You might think that the more flexible you are in your terms, the wider your potential buyer pool. But you have to be honest about what’s truly going to be important at the closing table.

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