We all know reviews are important, just look at what we do when we look at items on amazon or if we look for a new contractor we ask our friends and then start looking online for reviews. This survey by Power Reviews gives a great snapshot
The Power of Review Volume & Recency explores the importance to consumers of product review volumes and review recency when shopping online. Key findings include: Consumers value (and expect) recent reviews.
97% of consumers consider review recency to be at least somewhat important when considering a purchase.Power Reviews
64% of consumers say they’re more likely to buy a product with fewer, more recent reviews than if it has a higher volume of reviews published three or more months ago. This number is even higher – 69% – among Boomers.
86% of shoppers feel that review recency is more important when considering a product or brand they haven’t purchased before.
Ideally, nearly half (44%) of consumers want to be able to find reviews written within the past month.