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Delta Business Acumen

What’s the Future of Business Travel?

According to the  June 3, 2020, Human Resources Professional Association (HRPA) second COVID-19 member survey results by 1,127 respondents who represented dozens of sectors and industries, it is bleak.  Only 15% do not have plans to change their approach or policy to business travel. Source: http://www.exchangemagazine.com/2020/week23/Thursday/final-covid19-membersurvey2-infographic-jun4.pdf Learn more about Delta Business… Read More »What’s the Future of Business Travel?

Cumulative PPP Data

As of 5pm EDT, Friday, May 29, the PPP had approved over 4.4M loans for more than $510B. FYI…On May 21, we provided a 30-minute update on PPP.  On May 22, the regulations changed with the Treasury Department’s new “Interim Final Rules”.  Thursday, June 4, another update will be provided.… Read More »Cumulative PPP Data

Advertising: No to Hugging, Kissing, and Hand Shaking – Yes to Face Masks, Video Calling and Social Distancing

As discussed Monday, levity is  positive, a new trend ’new normal’ may be appearing as “net purchase likelihood among U.S. adults toward companies whose ads show people social distancing, wearing face masks and even participating in video calls has increased in recent weeks.” Source: https://morningconsult.com/2020/05/14/brands-consumer-coronavirus-mood-analysis/?mkt_tok=eyJpIjoiWmpjNVpERXhaV0k1TlRBMyIsInQiOiJ1TzVlblliM05MZ000amxOR3VWNk9UTWxBK3dqWHljeTRSa3BMa256dGlBemRTallrRlI1UTNLZlBKM0tqVXRBNksxVWZvWmtTbko5cU94MGhTcEhFT1QyN3N0XC9rS1RDcVkxRU9KQTVTNGlXNktmdGdBTEV0NlU5XC9rV3lCXC93elJ5alBoM0wwKzRVQWVMQ3hKbURWMlE9PSJ9   #DeltaBusinessAdvisors #MergersandAcquisitions #BusinessBrokers #MandAMarket #DailyBusinessAcumen

Which Ad Types have Minimal Impact on Customer Purchase Likelihood?

Morning Consult’s research in March found that acknowledging the moment, appropriate communication and comforting messages had strong potential to increase consumer loyalty in the long-term. The longer this ‘crisis’ continues, they are finding that the emphatically empathetic messages to consumers during “these uncertain times” may have run their course. Source: https://morningconsult.com/2020/05/14/brands-consumer-coronavirus-mood-analysis/?mkt_tok=eyJpIjoiWmpjNVpERXhaV0k1TlRBMyIsInQiOiJ1TzVlblliM05MZ000amxOR3VWNk9UTWxBK3dqWHljeTRSa3BMa256dGlBemRTallrRlI1UTNLZlBKM0tqVXRBNksxVWZvWmtTbko5cU94MGhTcEhFT1QyN3N0XC9rS1RDcVkxRU9KQTVTNGlXNktmdGdBTEV0NlU5XC9rV3lCXC93elJ5alBoM0wwKzRVQWVMQ3hKbURWMlE9PSJ9  … Read More »Which Ad Types have Minimal Impact on Customer Purchase Likelihood?