Closings of companies nonessential physical locations is losing favorability among consumers. In fact, “expression of favorability toward companies that do this has dropped most significantly, more than any other corporate activity, down 11 percentage points since the end of March [while] unfavorability toward companies doing this has risen by 7… Read More »How to Lose Customers as COVID Remains
Advertising: No to Hugging, Kissing, and Hand Shaking – Yes to Face Masks, Video Calling and Social Distancing
As discussed Monday, levity is positive, a new trend ’new normal’ may be appearing as “net purchase likelihood among U.S. adults toward companies whose ads show people social distancing, wearing face masks and even participating in video calls has increased in recent weeks.” Source: https://morningconsult.com/2020/05/14/brands-consumer-coronavirus-mood-analysis/?mkt_tok=eyJpIjoiWmpjNVpERXhaV0k1TlRBMyIsInQiOiJ1TzVlblliM05MZ000amxOR3VWNk9UTWxBK3dqWHljeTRSa3BMa256dGlBemRTallrRlI1UTNLZlBKM0tqVXRBNksxVWZvWmtTbko5cU94MGhTcEhFT1QyN3N0XC9rS1RDcVkxRU9KQTVTNGlXNktmdGdBTEV0NlU5XC9rV3lCXC93elJ5alBoM0wwKzRVQWVMQ3hKbURWMlE9PSJ9 #DeltaBusinessAdvisors #MergersandAcquisitions #BusinessBrokers #MandAMarket #DailyBusinessAcumen
Business advisors are digging in right now, trying to figure out how COVID-19 will affect their clients. We’ve been talking with business owners, active buyers, and other advisors around the country. Right now, we know that some M&A deals are getting delayed over routine process points. Certain bank approvals that… Read More »In Pandemic, Not Panic
Morning Consult’s research in March found that acknowledging the moment, appropriate communication and comforting messages had strong potential to increase consumer loyalty in the long-term. The longer this ‘crisis’ continues, they are finding that the emphatically empathetic messages to consumers during “these uncertain times” may have run their course. Source: https://morningconsult.com/2020/05/14/brands-consumer-coronavirus-mood-analysis/?mkt_tok=eyJpIjoiWmpjNVpERXhaV0k1TlRBMyIsInQiOiJ1TzVlblliM05MZ000amxOR3VWNk9UTWxBK3dqWHljeTRSa3BMa256dGlBemRTallrRlI1UTNLZlBKM0tqVXRBNksxVWZvWmtTbko5cU94MGhTcEhFT1QyN3N0XC9rS1RDcVkxRU9KQTVTNGlXNktmdGdBTEV0NlU5XC9rV3lCXC93elJ5alBoM0wwKzRVQWVMQ3hKbURWMlE9PSJ9 … Read More »Which Ad Types have Minimal Impact on Customer Purchase Likelihood?
This week, we are talking about your consumers. Morning Consult has been following ads to consumers. Consumers are seeking a return to normalcy, or the appearance thereof. Those seeing the greatest likelihood in net purchase are those focused on products and services as well as those focusing on humor. Consumers… Read More »What Types of Ads are Working for Consumers, NOW?
Majority of small businesses and middle-market companies both expect to apply or are unsure if they will apply for additional credit in the next 12 months. Over 3/4 (78%) of small businesses expected to apply or weren’t sure if they would apply for credit in Q2 2020,compared to only 55%… Read More »Majority of Companies Expect to Apply For More Credit in 2020
70% of middle-market companies expect to have modest or dramatic growth in the next 5 years compared to the 82% in 2018 who expected growth from 2015-2020. Interestingly, 5% this year plan to reduce size in the next 5 years. This Live Oak Business Pulse report contains data from surveys conducted… Read More »Middle Market Companies Growth Expectations 2012-2020 Trend
Business owners are working to process the impact of COVID-19… and we’re investigating how it will affect M&A and business sales. As you’ve undoubtedly seen the short term impact is that companies have (and will) slow the pace of acquisitions. That’s natural in uncertain times. However, market conditions are vastly… Read More »Downtime: Use It to Add Value
May 20, 2020 46% of small businesses expect to have modest or dramatic growth in the next 5 years compared to the 61% in 2015 who expected growth from 2015-2020. Interestingly, 11% this year plan to grow dramatically in the next 5 years, the largest percentage since 2012. This Live… Read More »Small Business Growth Expectations 2012-2020 Trend